What is PIM?

Hi, I'm Deena. 

I started PIM because I felt online fitness coaching was missing a key ingredient - your wellbeing. The fitness industry is too focused on the superficial, the quick fixes and the extreme photo transformations to grab your attention. But it is missing the whole point - Healthy isn't a body type. Healthy looks different on each & everyone of us. 

I have "been there, done that" when it comes to diet and exercise. As early as 13 I was dealing with disordered eating, from restrict & binge to taking diet pills to doing 300 sit-ups after each meal! I've obsessively tracked my calories, tried and failed every fad diet going and used exercise as a punishment for over indulging. I have really done it all! 

Now, I have reached a place that is Perfectly Imperfect, I eat a balanced diet without restriction, I exercise because I enjoy it and I prioritise rest and recovery out of respect for my body. 

Using my past experiences along with my career in fitness coaching, my level 4 Nutrition & weight management qualification and a degree in Psychology I want to help you reach your health & wellbeing goals using a non-restrictive approach to ensure a life of balance & fulfilment. 

Along the way you will learn how to create better habits, reach an understanding to why you've not hit your goals before and implement strategies to not fall back into destructive patterns.

The end goal, to know your PIM and not need me anymore! You will be able to deal with your personal triggers and create a healthier and happier life that will continue to flourish.